Task 4: Fruitshop Identity

CP30105 Task 4 Fruitshop Identity

Creative Checklist

Step 1: Define the design problem

1.1   Who?

Fruit shop owner. Young Female, Oriental

1.2   What? Tshirt, sign, logo, business card

1.3   When? soon

1.4   Where? Nearby

1.5   Why? New shop requires identity

Step 2: Investigate

2.1 Research. Owner likes abstract art especially cubist. Likes bright colours

2.2 Analyse information

Step 3: Generate ideas

3.1 Brainstorm. Logo “cubist” and bright colours. Represent owner. Alternating bright colours for lettering

3.2 Make lists. Done

3.3 Make sketches. Done.

Step 4: Choose Solutions

4.1 What will the final solution be? Logo “cubist” and bright colours. Represent owner. Alternating bright colours for lettering

4.2 Describe the solution in a rationale. Owner likes abstract art especially cubist. Likes bright colours. Logo is recognisable representation of the owner

Step 5: Evaluate design solution

5.1 Does the solution solve the design problem? Yes

5.2 Does it need to be redesigned or modified? No

5.3 What improvements would I make? Change proportions slightly.

Step 6: Production plan

6.1 What software will I use to complete this task. Adobe Illustrator

6.2 How much time do I need? 1 day