Design 3 Task 9 - Chosen Apple

Design 3 Task 8

Design 3 Task 7

Cert 3 Design 3 Task 7 Shoes

I worked on a process of elimination, matching what seemed to be the most obvious shoe/label combination.

1^st Mesquite with cowboy boots. The era suggested by both (wild west) pls the rivet marks on the letters matching the markings on the boots

2^nd snell Roundhand with fluffy mules. Flourishes on letters suggested fluffyness

3^rd Tekton with platform wedges - less easy but lettering and platforms suggested tall and leggy

4^th Arnold Bocklin with ankle boots. An intuitive leap. The umlaut and shoes both suggested german to me.

5^th Campus and gym boots - apparently now called high tops. Black & white lettering with a black and white shoe, and “campus” with a shoe that reminded me of student s

Last Cooper Black - short wide babyish letters, short wide child shoes. The bold (blackness) also suggested the dirtiness of the shoes

Grandson - Task 6

Task 5

Task 4: Fruitshop Identity

CP30105 Task 4 Fruitshop Identity

Creative Checklist

Step 1: Define the design problem

1.1   Who?

Fruit shop owner. Young Female, Oriental

1.2   What? Tshirt, sign, logo, business card

1.3   When? soon

1.4   Where? Nearby

1.5   Why? New shop requires identity

Step 2: Investigate

2.1 Research. Owner likes abstract art especially cubist. Likes bright colours

2.2 Analyse information

Step 3: Generate ideas

3.1 Brainstorm. Logo “cubist” and bright colours. Represent owner. Alternating bright colours for lettering

3.2 Make lists. Done

3.3 Make sketches. Done.

Step 4: Choose Solutions

4.1 What will the final solution be? Logo “cubist” and bright colours. Represent owner. Alternating bright colours for lettering

4.2 Describe the solution in a rationale. Owner likes abstract art especially cubist. Likes bright colours. Logo is recognisable representation of the owner

Step 5: Evaluate design solution

5.1 Does the solution solve the design problem? Yes

5.2 Does it need to be redesigned or modified? No

5.3 What improvements would I make? Change proportions slightly.

Step 6: Production plan

6.1 What software will I use to complete this task. Adobe Illustrator

6.2 How much time do I need? 1 day

Task 3 Whitespace

An exercise to teach the use of negative space. the illustrations are clouds, sugar, an ice cream cone.

 3 example of the use of Whitespace in advertising